SEMI events have a attendance of over 500,000 people every year in countries around the world. When the pandemic took hold in 2020, travel restrictions varied from country to country so a few were still able to hold physical events with their citizens allowed but tens of thousands of international attendees could not go. Taiwan had this problem and attendance would have dropped by 35,000. Instead, a hybrid event was able to fill the void and actually increased attendance, proving the value of the technology.
A hybrid product launch for Pitney Bowes' Cloud Commerce SaaS required global coordination of clients, industry analysts, and a high energy opening video. As a result the product launch opened with record sales within 30 days.
The Redken Symposium is a biennial event that attracts 10,000 hair care professional for four days of education on product, styling, and running a business that is unequaled anywhere else in the beauty industry.
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